Edward Enninful reflects on Modern Britain: 'We Are Less Tolerant Now' Than We Were Decades Ago.
An unexpected discovery while riding the tube in 1988 changed forever the path of a teenage Ghanaian arrival to Britain. Spotted by a talent scout, Edward Enninful was quickly drawn into the city's vibrant 1990s creative scene, progressing from mannequin to stylist and, while still a teenager, becoming the fashion director of the publication i-D.
"That time was the peak of the Britart scene – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he remembers. "Then I met Naomi for a cover, and I understood we’d be great friends. We all mixed across disciplines. Friday rolled into Saturday into Sunday. I miss that rawness."
Although Enninful appears nostalgic, he is not the only one. Recently, a longing look back of the 1990s has grown intense. Yet since that time, Enninful perceives a noticeable regression. "In my view, we’re less tolerant now than we were in the 90s," he observes. "This isn't just this country – it’s worldwide."
A Perceived Regression
This regression is increasingly evident: the rise of far-right politics, the reaction against social awareness, and the return of traditional beauty standards. In place of the hope of the late 90s, now a different political figure looms as a potential leader. Furthermore, the Union Jack, once an badge of national pride, has returned as a polarising symbol.
According to Enninful, the antidote has consistently been to promote culture in all its variety. This was the driving force behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, featuring a wide range of cultural icons from politics.
"People with a voice should employ it," he says, explaining those editorial decisions. "There is much discussion about immigration; I wouldn't be here if Britain were not a welcoming country, if it did not offer my family a home and an education. That’s the Britain I cherished. I hope this phase will pass."
The Younger Generation's Awareness
He finds hope in the younger generation: "They’re much more aware than we were. They discuss unconscious bias – I didn't even know what that was."
His formative years would shape a trailblazing career marked by boldness and representation. Enninful broke barriers as the first man, first Black editor, first openly gay person, and first disabled Black gay man to take the helm at British Vogue. His tenure featured diverse covers showcasing models of colour, curvy models, older individuals, and people from varied communities. Significantly, sales rose.
"Ignoring huge sections of the population, it’s not just that you’re not being inclusive – it’s a poor strategy," he states.
A New Chapter as a 'Disruptor'
He has established his new venture EE72 and its flagship publication, 72, his premier initiative since leaving his previous role. He states his aim to continue being a "disruptor".
"My nature is to challenge the conventional wisdom. I was raised in a place where Black professionals were the norm – the physicians, the lawyers, the leader. Then we came to England, penniless, and I found myself on the margins. I was painfully reserved. My teachers said I’d never amount to anything. Me and my brothers were subject to police stops the Sus laws … all that gave me a sense of being both an insider and outsider."
Defying the popular image of fashion editors as brash and temperamental, Enninful is measured in tone and radiates serenity. His life has not been immune to challenges, including publicly shared battles with mental health and addiction.
He has also endured serious health challenges, having had multiple operations on his eyes, leading to impaired eyesight. "I endured such a difficult period for two years, not working, terrified I was going to go blind. It’s comparable to PTSD; you just live in fear 24/7. I vowed, if this ever ends, I’m just going to do everything that I was so fearful to do. I’m not going to restrict myself to just being an editor or a fashion person."
Curating a Cultural Era
This determination to be typecast has led him beyond the world that made his name. He is now organising a significant 1990s exhibition at Tate Britain, featuring work by a roster of defining artists and photographers from the era. The show, he explains, aims to capture the decade's interdisciplinary energy – and give platform to those who weren't given due recognition at the time.
"The establishment sometimes neglected to promote the most relevant talents because they did not have the right pedigree," he states.
This venture itself operates on a novel approach, eschewing traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an event, a series? The magazine is part of a broader vision."
A Testament to Resilience
Today, Enninful operates as one of the world's most powerful industry leaders. His path, he believes, is a demonstration to the power of following your instincts.
What would the younger Edward think of the man he has become? He chuckles. "He’d be in shock, but he’d be proud. Back then I was sceptical of institutions. I would not have believed institutions like Tate were within my reach."
He adds. "I never take anything for granted. We were displaced, we fled our country. I almost lost my vision. So fear is not a factor. People have counted me out my whole career. But nothing can stop me once I’ve set my intention to do something."